diff --git a/gnu/system/examples/vm-image.tmpl b/gnu/system/examples/vm-image.tmpl
index a140082c0b..0dbd31fe0a 100644
--- a/gnu/system/examples/vm-image.tmpl
+++ b/gnu/system/examples/vm-image.tmpl
@@ -4,9 +4,10 @@
 ;;   guix system reconfigure /etc/config.scm
 ;;
 
-(use-modules (gnu) (srfi srfi-1))
+(use-modules (gnu) (guix) (srfi srfi-1))
 (use-service-modules desktop networking ssh xorg)
-(use-package-modules bootloaders certs fonts nvi wget xorg)
+(use-package-modules bootloaders certs fonts nvi
+                     package-management wget xorg)
 
 (define vm-image-motd (plain-file "motd" "
 \x1b[1;37mThis is the GNU system.  Welcome!\x1b[0m
@@ -34,6 +35,9 @@ accounts.\x1b[0m
   (locale "en_US.utf8")
   (keyboard-layout (keyboard-layout "us" "altgr-intl"))
 
+  ;; Label for the GRUB boot menu.
+  (label (string-append "GNU Guix " (package-version guix)))
+
   (firmware '())
 
   ;; Below we assume /dev/vda is the VM's hard disk.