diff --git a/tmk_core/common/avr/bootloader.c b/tmk_core/common/avr/bootloader.c
index c4b913280..3cdcd2e42 100644
--- a/tmk_core/common/avr/bootloader.c
+++ b/tmk_core/common/avr/bootloader.c
@@ -70,7 +70,7 @@
  * http://www.fourwalledcubicle.com/files/LUFA/Doc/120730/html/_page__software_bootloader_start.html
  */
 #define BOOTLOADER_RESET_KEY 0xB007B007
-uint32_t reset_key  __attribute__ ((section (".noinit")));
+uint32_t reset_key  __attribute__ ((section (".noinit,\"aw\",@nobits;")));
 
 /** \brief initialize MCU status by watchdog reset
  *